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Posts Tagged ‘marketing’

I said on Sunday that I would swap my posts around so here is my writing update…

It’s not much of one, to be honest. Fred now has a list of times and places to travel to but I am still working on exactly what he will discover at each of his stops. I already have a few plans but they need fleshing out which I aim to do soon.

I also have to write a marketing blurb for a friend’s memoirs – they are extremely interesting and I want to do them justice.

Finally I have an article to write about our writing group which is changing format soon…

My problem at the moment is actually sitting down to write. It’s a big couple of weeks at work – the project I have been working on for a year is coming to fruition, and it’s pretty hectic.

But hopefully in a couple of weeks it will calm down, and if all I do until then is plan, it’s not a disaster.

Quite honestly, it feels like this year has been against me from start to finish so anything I produce, I’ll be satisfied!

And that is all I have time for today. ¬†I said it wasn’t much of an update, didn’t I?!

Happy writing,
EJ
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This week an agency response got me thinking about my writing future.

The agent has decided not to take fiction submissions any more. She was very kind and apologetic but she explained that, due to the difficulties in the fiction market at the moment, she was concentrating on non fiction works.

After mulling it over for a couple of days I responded very politely and with a couple of questions. Long story short, she gave me the name of another agent today, who I contacted this evening.

But the exchange left me with the distinct impression that now is a bad time to enter the market, at least via traditional routes. ¬†Typical of my timing, really…

From an agent’s point of view, it seems there is a risk in taking on new authors; from a publisher’s point of view the more reliable sales are known names; the book-buying public would rather get an e-book for 30p than a paperback for ¬£7.99.

All these things make sense, because of the financial position we are in.  But books still sell, and writers are still making a living from what they do.  So what do the bestsellers have going for them?

Well, look at this list¬†of the bestselling books in the UK for last week. ¬†Bridget Jones is on twice for some reason (which I will ignore), and is the continuation of a popular series. ¬†Michael Connelly’s book is also the continuation of a series. ¬†There are three autobiographies appealing to different groups of fans – music, sport, television. David Walliams is a very well-known TV name in the UK; he has written 6 books for children, and already had one televised (in which he also played a character), with another coming along. ¬†Josephine Cox has written a number of books, over at least a decade. ¬†Liane Moriaty has been published since 2004.

None of these people are starting from scratch – they are either established writers, or well-known celebrities. ¬†The second group will always find it easier to get an agent and to get published than the ‘average’ writer – they have less hoops to jump through.

With both groups the marketing has expanded over a period of years; no new writer can hope to achieve that level of goodwill straight away.

You could argue that there are new writers doing extremely well РEL James for example.  Remember that her work was on the back of the Twilight series, which in itself gave her a head start.

There’s no easy way into the market. ¬†E-books are an option for the frustrated writer, but being seen in a sea of books is hard. Besides, there are still many e-books that are released when they are not quite ready for publication, which has a negative impact on the perception of some self-published work. ¬†Prejudices may change – but not quickly.

All you can do is persist. ¬†Keep sending your work to agents, keep trying to get it seen. ¬†Keep trying to make it the best it can be so if you do opt for self publishing its quality will stand out. ¬†Don’t take rejection personally, and raise your profile so that an agent will see your commitment and joy in writing. ¬† Keep working for it and thinking positively and who knows, one day you could get the ‘yes’ you desire.

There is a problem with publishing now, but that doesn’t mean you should give up on your dreams. ¬†You just need to work a little harder to get there.

Good luck

EJ

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